○ TRUE PHARMACOLOGY
Enables the study of untagged GPCRs in their native form
to mirror true physiological interactions
○ RELEVANCE IN DATA
Allows for the assay of endogenously expressed GPCRs
to reflect in-vivo conditions
○ MAXIMUM VERSATILITY
Characterizes orphan GPCRs with “All-Assays-in-One-Cell-Line”
broadening potential targets and streamlining drug development